Is a Chatbot Generative AI? Understanding the Technology Behind the Bot
Modern digital solutions increasingly rely on advanced systems to handle customer interactions. The rise of tools like ChatGPT and Gemini has sparked debates about what truly constitutes artificial intelligence in conversational platforms. This guide examines the technical boundaries between different…
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How to Use a Chatbot on Your MacBook: A Beginner’s Guide
Modern MacBook users now have access to advanced artificial intelligence tools directly through their devices. Following its May 2024 announcement, OpenAI’s dedicated desktop application for ChatGPT has become widely available, offering seamless integration with macOS.…
10 Powerful Ways to Use AI for Marketing Your Business
Forward-thinking companies across the UK are embracing artificial intelligence to revolutionise their marketing strategies. Brands like Shopify, Instacart, and Airbnb now rely on intelligent tools to analyse customer behaviour, automate campaigns, and deliver hyper-personalised experiences.…
Are Chatbots Dangerous? Understanding the Risks and Benefits
Conversational artificial intelligence tools have become embedded in daily life, offering convenience from shopping to mental health support. Yet recent incidents reveal troubling flaws in these systems. Amazon’s Alexa once advised a child to insert…
The State of AI Adoption: How Many Black Businesses Are Leveraging AI?
Black entrepreneurship continues to shape economic landscapes, with events like the 2025 Essence Festival attracting 500,000 attendees and generating £800 million in economic activity. This cultural phenomenon underscores the growing influence of Black-led ventures as…